In Australia, an AI receptionist typically costs a one-off setup fee of a few hundred dollars, a monthly fee of roughly A$100–300, and usage charged by talk time. Ours is A$499 to set up, A$149 a month to keep running, and usage billed per minute of talk time and per SMS. There is no per-seat licence and no lock-in contract.
That is the short answer. The longer answer matters more, because the monthly fee is rarely the number that decides whether this is worth it. Below is how the pricing actually works, what makes it go up, what it replaces, and when it is genuinely not worth buying.
Why AI receptionist pricing has three parts
Almost every credible provider in this market prices the same way, and it is worth understanding why before you compare quotes.
- Setup, paid once. Someone has to configure the thing — your services, your hours, your booking rules, what it should say when it cannot help, how it hands off to you, and the connection to your calendar and phone number. Ours is A$499. A provider quoting no setup fee at all is usually giving you a generic script.
- Monthly maintenance. Keeping the line live, monitored and updated. Ours is A$149 a month. This is the number most people compare on, and the one that matters least.
- Usage. Talk time and SMS, billed on what actually happens. A quiet month costs less than a busy one. This is the part that varies most between businesses, and the part worth asking hard questions about.
The reason usage is separate is straightforward: a plumber taking fifteen calls a week and a dental clinic taking two hundred should not pay the same. Flat-fee pricing sounds simpler but means one of you is overpaying — and it is almost never the big one.
What makes the cost go up
If you are comparing quotes and one is much higher, it is usually one of these:
- Call volume and call length. The single biggest driver. A booking call that takes ninety seconds costs a fraction of a five-minute enquiry where the caller is deciding as they talk.
- How many things it has to know. One service and one calendar is cheap to build. Six services, three practitioners, different durations, deposit rules and a waitlist is a real configuration job.
- Integrations. Google Calendar is straightforward. A proprietary practice-management or job-management system that needs custom work will show up in the setup fee.
- After-hours and overflow handling. Deciding what happens at 11pm, or when you are already on another call, is a design decision — and getting it wrong is what makes these things feel cheap to callers.
What it is actually replacing
The honest comparison is not against zero. It is against what you do now, and there are usually three options.
A part-time receptionist is a wage plus super plus the cost of them being on lunch, on leave, or gone home at five. They are dramatically better than any AI at the messy, emotional, judgement-heavy calls — and they are not there at 9pm on Sunday, which is when a good share of enquiries land.
A traditional answering service is typically billed per call or per minute by a human call centre. They will take a message reliably. Most will not book directly into your calendar, and callers can usually tell they have reached a message-taking service rather than the business.
Voicemail is free and expensive. This is the comparison that actually matters. If you take even a handful of enquiries a week and a meaningful share go unanswered, the arithmetic is not close — one recovered job a month usually covers the whole cost, and for trades and clinics one job is often worth several months of it.
That is the question to run before you compare any quotes: how many calls do you miss in a normal week, and what is one of those jobs worth to you? If you do not know the first number, your phone provider can usually tell you.
When an AI receptionist is not worth buying
Plenty of vendors will not tell you this, so here it is. Do not buy one if:
- Your phone barely rings. If you take three calls a week and answer all of them, you are buying a solution to a problem you do not have.
- Your calls are genuinely complex or emotionally loaded. Distressed clients, detailed clinical triage, high-value negotiation — these need a person, and an AI in front of them will cost you the relationship.
- You already answer every call and enjoy it. Some businesses are built on the owner picking up. If that is your competitive advantage, keep it.
- Your calendar and services are still changing weekly. Configure it once things are stable, or you will pay to rebuild it repeatedly.
Questions worth asking any provider
- What is the usage rate, in plain numbers, per minute and per SMS?
- What happens on a call it cannot handle — does it take a lead, or just hang up politely?
- Does it book directly into my calendar, or send me a message to book manually?
- Is there a lock-in contract, and what does it cost to leave?
- Can I hear a real recording of it handling a call in my industry?
That last one separates the market fastest. Anyone confident in the product will play you a call.
What we charge, in full
A$499 setup, one time. A$149 a month. Usage on talk time and SMS at a rate we share upfront before you commit — not buried in a schedule. No per-seat fees, no lock-in, cancel any time. You can see it alongside our other agents on the pricing page, and the detail of what the agent actually does is on the Front Desk Agent page.
If you want the arithmetic done properly for your business rather than a generic quote, we will do a free audit — how many calls you are missing, what they are worth, and whether this is even the right thing to fix. Sometimes it is not, and we would rather tell you that before you pay us.
Frequently asked
Is an AI receptionist cheaper than a human receptionist? For after-hours and overflow coverage, substantially — you are not paying a wage for hours nobody is working. For a busy front desk during business hours where calls need judgement, a human is often still the better buy. Most businesses end up wanting both.
Can callers tell it is AI? Some can, most do not mind if it books them in quickly. What they notice is being answered rather than sent to voicemail. Trying to hide it entirely is a mistake — a good agent is upfront and useful.
Do I need a new phone number? No. It sits in front of your existing number, and you choose whether it answers everything or only overflow and after-hours.
How long does setup take? Days rather than weeks for a straightforward single-service business. Longer if there are multiple practitioners, deposits, or a custom booking system.